Actually, in marketing and ads the way they did it is actually correct. The Fragrance is called Puma I'm Going. THe part at the end where you only see and read the Puma, then the I'm going comes in from left to right and rests against the Puma. This is actually the correct way of doing it. The Puma is read first and then the I'm Going slides in and you read it. Don't tell me you didn't read the Puma and then when the I'm Going slides in you read that first and then the Puma, nah. Now if they just put I'm Going Puma on there at first all together then it would have been a mistake. I hope you understand, I took marketing in college and had to come to understand marketing myself.